Chad

Fenner

Senior Executive
Product Management and Marketing

Product Management and Product Marketing Executive with 25+ years of experience and 15+ years of people leadership. Focused on driving company growth with creative problem-solving and guiding large teams with empathetic people leadership. Deep and broad background in enabling customer-first product and marketing solutions in diverse markets.

Areas of expertise: IT Solutions – Software and Hardware • Gen AI Solutions • ESG • Partner Management • SaaS • PaaS • Cloud • Legal, Tax, Security, and Risk & Fraud Markets

Career Highlights

SVP & Head of Product Marketing & Product Management, Thomson Reuters
Manage a global cross-portfolio team supporting all TR software solutions including Generative AI, SaaS, and cloud across legal, tax, security, and risk & fraud markets

VP & GM, Product Management & Product Marketing, Dell Technologies
Managed a global team of Product Management, Product Marketing, Partner Management & competitive/strategy researchers supporting a $17 billion business and growing 25%+ YoY

Leadership Skills

Leadership with a deep understanding of people and IT markets, plus a proven ability to learn

  • Organizational Design
  • Business Process Improvement
  • Cross-Functional Collaboration
  • Product Roadmaps, Strategy & Innovation
  • Business Case Ownership
  • Go-to-Market Strategy
  • Customer Requirements Definition
  • Strategic & Financial Analysis
  • Marketing & Sales Enablement
  • Digital, Brand, Analyst & Press, Strategy
  • Product & Customer Evangelism
  • Portfolio Messaging & Positioning
  • International People Management & Team Building

Key Achievements

  • Created & ran 160-person Product Marketing/Product Management org & process for Thomson Reuters, helping double the corporate growth rate in 2 years
  • Led Dell/VMware joint business growth from $1B to $3B in 2 years
  • Rated by direct reports a “Tell Dell Rock Star” annually from 2011-2021, Dell’s highest-rated manager performance level
  • Established product roadmap & go-to-market strategy for ESG at both Dell and TR
  • Corporate evangelist at 50+ public events in 40+ countries, speaking to thousands of customers about product needs & strategy